Top Search Engine Ranking Factors

PageRank is not the only factor that Google uses to rank search results. Google uses more than 200 “signals”to calculate the rank of a page. According to a survey of SEO experts, the top 10 most important factors include the following:

  • Keyword use in title tag
  • Anchor text of inbound link
  • Global link popularity of site
  • Age of site
  • Link popularity within the site’s internal link structure
  • Topical relevance of inbound links to site
  • Link popularity of site in topical community
  • Keyword use in body text
  • Global link popularity of linking site
  • Topical relationship of linking page

The top factors that negatively affect a search engine spider’s ability to crawl a page or harm its rankings are as follows:

  • Server often inaccessible to bots
  • Content very similar to or duplicate of existing content in the index
  • External links to low-quality/spam sites
  • Duplicate title/meta tags on many pages
  • Overuse of targeted keywords (indicative of stuffing/spamming)
  • Participation in link schemes or actively selling links
  • Very slow server response times
  • Inbound links from spam sites
  • Low levels of visitors to the site

source:  website optimization


About uzzal

Software developer
This entry was posted in Google, SEO and tagged , . Bookmark the permalink.

2 Responses to Top Search Engine Ranking Factors

  1. Simon Harris says:

    Interesting points to bear in mind – thanks for the round-up.

    (Also, thanks for linking to me in your blog roll!)

  2. Shafiul Azam says:

    I like your post. My web marketing work help me more to your post.
    Please add more info also web2.o/3.0 and also add more info about SMM, SEM.

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