Top Search Engine Ranking Factors

PageRank is not the only factor that Google uses to rank search results. Google uses more than 200 “signals”to calculate the rank of a page. According to a survey of SEO experts, the top 10 most important factors include the following:

  • Keyword use in title tag
  • Anchor text of inbound link
  • Global link popularity of site
  • Age of site
  • Link popularity within the site’s internal link structure
  • Topical relevance of inbound links to site
  • Link popularity of site in topical community
  • Keyword use in body text
  • Global link popularity of linking site
  • Topical relationship of linking page

The top factors that negatively affect a search engine spider’s ability to crawl a page or harm its rankings are as follows: Continue reading “Top Search Engine Ranking Factors”